The archive

Every story, organised by decision.

Search and filter the complete collection of documented founder decisions.

Updating…

01When growth became dangerous

Researched Story

Vicky Tsai left Tatcha twice. The first time, she left because others made her doubt herself. The second time, she left having nothing left to prove.

Consumer BrandsSan Francisco, California5 min read18 Sept 2026

02The first leadership hire

Founder Original

The Founder Original story of K P Singh, BORG founder and CEO, and the Friday when his only developer walked away with four days' notice.

TechnologyDelhi NCR, India6 min read18 Sept 2026